Jason Derulo released a self-directed music video for his song, “Mamacita.”
“Videos are pieces of art and for this one, I really wanted to dive-in deep and roll up my sleeves and create a movie. I honestly feel like there’s a lack of effort when it comes to performances and videos these days. From a director’s standpoint, these music videos are an extension to the song, so in my mind, I want you to be thinking of the video when you hear my song on the radio. I want these videos to have a lasting feel, so when you watch ‘Mamacita’ it’s not just a music video, but actually a short film.” – Jason Derulo
The visual was filmed in Miami, FL and Los Angeles, CA and it also has a cameo from Emma Slater.